Question 1 In what ways does your media prioduct use,develop or challenge forms and conventions or real media products ?

Genre...



Guns n' Roses in traditional Rock music attire.

In terms of costume, generic clothing of the metal / rock genre have been utilized in my products and music video therefore, I have conformed to the genre convention. Black clothing, such as leather jackets and jeans is the typical attire of Rock bands .

The Upgrade - Conforming to the Rock/Metal genre , with their conventional black clothing .

Location of our Music video,

Anglia square Norwich.

The choice of location took much thought ,bearing in mind the genre of the band,it was important that we chose a location that reflected the message of most rock,metal and punk music which is , rebellion. In this case , The Upgrade's song USA is about lack of opportunities , therefore I decided to shoot the majority of our music video within a group of abandoned offices (reflecting a lack of jobs) in Anglia square of Norwich. The boarded up windows and masses of graffiti lent the location a sense of dinginess which contributes to the interesting mise-en-scene.

Narrative structure

My music video does not follow any real narrative structure . Instead , I chose to pay homage to bands such as the Beatles ; who include in their music videos ,shots of the band running around and having fun . This lends the Music video a sense of novelty and free will . This is important due to the serious political message within the track , therefore the sense of novelty counteracts the seriousness and creates an almost satirical element .

The Beatles -Hard DaysNight

Inter textual refrences

This iconic scene from the film Control inspired the very first shot of my music video.

I chose to use this shot because it highlights the importance of the frontman of the band.